Think of all of the products and services you use today that didn’t exist just a decade ago. In the past ten years, we’ve seen the rise of Uber, the invention of the iPad, and the origination of personal assistants like Alexa. With rapid innovation occurring, it’s fair to question if certain products and services are antiquated and should be left in the past. One product that has been called into question is business cards, a product with centuries of history.
- Here is where your visual identity kicks in and tells the story about who you are and what you stand for.
- NFC cards are an example of digital business cards in the market today.
- While some sources cite declining sales and others say the business card printing business is thriving, there hasn’t yet been invented a better networking tool.
- A business card tells people you’re networking with that you’re a professional.
- I’d advise hiring a designer to help you with the creation process.
However, of all the animal feed supplies conventional business tools that we’ve had, business cards have still not lost their importance. Print size — if you choose a paper business card, choose a reasonable print size and font. Put another way, business cards at a 12% conversion rate have more than 5 times the conversion rate of your average website at 2.35%. The net result is that handing out business cards is likely to increase your revenues at least a little, without much additional effort or expense.
The History Of The Business Card
In India, etiquette also says that cards should be given and received with the right hand. Periodically we like to send special offers and updates to our customers. For specialty prints such as rounded corners, envelopes, folders, special shapes, folded cards, and hang tags, please allow an additional 3 to 7 business days. For more advice about business marketing or printing, check out our website or contact us. You likely have a business website, an app, a Facebook page and maybe even a Yelp account.
The majority do little besides offer the barest of details about the cardholder. Today, a full range of tools for a two-way exchange of information is available to exhibition participants. They make a brief meeting in the booth more productive and create a digital trail that helps exhibitors track the ROI of exhibiting.
Ease of Sharing- Sharing a business card requires physical presence. However, digital business cards give a seamless platform to share contact information with anyone, anywhere. Ultimately — digital or paper — business cards are valuable marketing tools that can help you build your business. Both forms have their uses, so it’s up to you to decide which one suits your business needs the best.
Business Card Etiquette
Despite its apparent simplicity, there are many ways to boost your card’s effectiveness. 3 – Certain cultures require business cards as basic etiquette. There are even special protocols for exchanging cards specific to various cultures.
Business cards exist to share contact information between networking partners. Creating a professional and lasting connection for a possible commercial relationship. The business card ensures you have an official but casual way for the person to reach out to you with no strings attached. Showing you understand the game of business etiquette acts as a further powerful branding tool.
Statistics also show that 9% of cards are indeed added to the recipient’s digital list, via the phone, contact management system, or both. Moo.com, now allow every card to be different meaning that the uniqueness and the individual needs of a high-quality print product in small numbers bring another element to your design. They are now a reminder, a takeaway, and a physical visual representation of you as a business teasing the holder to research you more. However, many of these business leaders also noted the professional benefits of the old-school business card. Of course, your brand positioning, strategy and communication matter.
And in today’s digital environment, this tangibility can be extremely powerful. The somewhat longer answer is that when designed appropriately and used properly, business cards can be an effective tool to set you or your brand apart from others that refuse to use them. This article discusses why business cards are still relevant and you can transform how they are used to obtain the maximum benefits. The standard business card isn’t just a time-honored tradition; it’s also practical, easier to carry and less likely to be discarded.